August 6, 2020
10 Financial Planning Takeaways from AICPA ENGAGE 2020
Here are ten key takeaways that emerged from the Advanced PFP track with a focus on helping CPA financial planners guide their clients and their practice in this time of uncertainty.
Aug 6th, 2020
Aicpa New 2019 – Originally posted here.
Recently, more than two-thousand financial professionals attended ENGAGE 2020, a conference sponsored by the American Institute of CPAs (AICPA) which included sessions from the Advanced Personal Financial Planning (PFP) track. Leaders of the profession shared best practices, innovative strategies emerging from recent legislation, and their thoughts on the future of financial planning.
Here are ten key takeaways that emerged from the Advanced PFP track with a focus on helping CPA financial planners guide their clients and their practice in this time of uncertainty.
Managing Risks Amid Market Volatility
“Just because markets change doesn’t mean your financial goals do. Markets are always going to be uncertain. That’s why, as advisors, our job is not to correctly time the market for our clients but to focus on the things we can control for them. This includes fees, taxes, diversification, and asset allocation. Helping people with long-term planning and focusing on things that can be controlled is where an advisor can add true value with much more certainty.”
– Matt Rosenberg, CPA/PFS, President, RoseCap Financial Advisors and member of the AICPA Financial Literacy Commission
