About RoseCap

“As an advisor, I knew my first client would be my father…

I couldn’t imagine investing his retirement in life insurance or brokerage products just because they paid me the highest commission. This is when I knew I needed to be independent.”

Matt Rosenberg, Founder of RoseCap

Our History

RoseCap Investment Advisors was founded on March 8, 2011, by Matthew Rosenberg…

Starting a small business while also supporting a family proved to be financially difficult. So he moved to Grand Junction, Colorado, to teach finance and accounting at Colorado Mesa University while simultaneously working to start an independent registered investment advisory firm – RoseCap Financial.

After one year of business, RoseCap had less than two million in assets under management across only a handful of clients. Like most small business owners, Matt persevered… six-years later with over 200 clients and approximately $65million in assets managed, Matt resigned from teaching at CMU to focus on RoseCap exclusively. As of January 1, 2023, RoseCap Financial oversees approximately $350 million in client assets and continues to grow. If you were to ask Matt to reason for RoseCap’s success he would say it’s a function of two things:

  1. Placing the client above all else
  2. Loving what you do

RoseCap’s better business model

Comprehensive Financial Services

Portfolio Management

Financial Planning

Tax & Accounting

Retirement Plans


Code of Ethics

RoseCap has compiled a set of firm values that set the tone for how we do business and interact with our clients.  We have also adopted ethics codes and standards, that we believe are among the highest in the investment industry.  These include the

However, we believe that having ethics in a company is more than just adopting codes, writing procedures, and having employees watch 15-minute videos.  Ethics requires aligning everything in our business with our ethics code.  This includes how we pay employees, how RoseCap gets paid by clients, and how we provide advisory services to those trusting us to be looking out for them.

RoseCap Financial Team

Matthew H. Rosenberg


Ethan H. Corman


Autumn Schultz

Managing Director/CCO

Nancy Harward


Sarah Graff

Financial Advisor

Alyssa Lehmann

Accounting Services

Callie Washington

Financial Analyst

Derek Young

Administrative Assistant

Kristi Ayers